A while ago, I wrote an article for Music Think Tank: 5 Tips on Getting a Label, Sponsor, or Booking Agent. This week, I got some follow up questions on the best route to go for choosing and pitching to a booking agent or agency. Here’s my thought process on how to find the right partner … Read more
If you were presented with the opportunity to pitch your band directly to the Chief A&R representative for Capital Records, what would you say? If a venture capitalist was looking to invest in the dreams of one band, how would you convince them to choose you? If your favorite band was in town and looking for an … Read more
Last September, I gave away ten 30 minute consultation sessions to ten different artists. I completely forgot about that until several people emailed me last week asking for some more free advice. Well, I’m happy to do something like that again… What is the Artist Consultation? I usually book one hour sessions with artists who … Read more
There’s a wealth of information out there on how to get your music into video games, on films, tv shows, commercials, and other opportunities. For now, I’ll just focus on a few general thoughts to get you started in this area: Keep doing research but make sure you read the fine print. Licensing opportunities are … Read more
Now that the application window for SXSW is open again, I think it’s time to revisit some of these concepts. First of all, if you read the previous article, you’ll know that I spent a lot of time discussing the appropriateness of your act applying for the festival. The committee that reviews applications looks at multiple factors … Read more
I’m about to leave for a tour with my band. However, I thought I’d share my newest idea for boosting traffic on videos and increasing engagement with fans. Specifically, I’m talking about the videos that our band creates while we’re on tour. In the past, we’ve had a partner sponsor our tour video blogs: we would … Read more
For many years, I’ve held some doubts about Kickstarter and crowd-sourcing in general. For some artists, I thought it was a great fit for the culture of the band. However, for my personal band, I had some more reservations. I thought it could make the band look desperate or be a huge embarrassment if we ended up being pitifully … Read more
A while ago, I wrote this article about How to Get Better Results From Your Sonicbids Submissions. Since then, there have been a few changes to the site (both for promoters as well as performers). All of the advice from the first article still applies so if you haven’t read it, take a look at it … Read more
Artists tend to be creative people. We write music, create dazzling visions of art, and express sentiments in the most unique ways. However, when it comes to promoting our art, something else happens. For one reason or the other, most artists fail to express any creativity in their business endeavors. Here are five easy (non-internet) … Read more
When most people who want sponsorships think about their ultimate goal, it involves money. They’re looking for someone to fund their event, to pay for their tour, to raise money for their charity, and so on. When many businesses think about sponsoring someone, it ultimately involves money as well: even if it is an incredible … Read more