Linkedin is a social networking site that has a specific focus on careers, education, and industry networking. It also happens to be a site underutilized by musicians. Here are some of the key benefits of using Linkedin as a professional musician: Like anything else, the content on there should be taken with a grain of … Read more
When you are on stage, your main goal isn’t to play a good set, to sell records, to overcome nervousness, or to impress someone in the industry. Your main goal should be entertaining the crowd. You can entertain a crowd in a number of ways: Often times, there should be a distinct amount of confidence … Read more
Until December 12th, the Kindle version of my book, Music Business Hacks, is free to download on Amazon.com! Please check it out here! It is designed like a “recipe book” for the music business: each short chapter is designed to inspire a different 15-minute activity for you to work on each day. It covers everything from booking … Read more
Are you collecting valuable articles and information about the music business? Do you keep a record of every press mention or post about your band? Maybe there are just interesting articles about art, marketing, social media, current events, books, or other content that can help fuel inspiration for a new song or teach you how … Read more
It’s no secret that often in the world of music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break … Read more
Everyone knows that online marketing is one of the most powerful tools in any musician’s arsenal. It allows you to reach fans from all over the world and increase the overall number of people who can access your music. With so much of our lives on the internet these days, if you haven’t already begun … Read more
Whether or not you like it, accept it, or have even figured out how to properly use Twitter and Facebook yet, Snapchat is a quickly evolving social app that is a growing marketing opportunity for the music industry in 2016. For those who don’t know, Snapchat is a social app that allows its users to … Read more
If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn’t the kind of cover-to-cover manual on the music business where you have to figure out how to apply vague concepts to your career. No, this is your recipe book for music business … Read more
This weekend, my first book, How to Get Sponsorships and Endorsements, will be free to download on Amazon.com! Building a relationship with a corporate sponsor is one of the most important things an organization needs to do to achieve its mission. Sponsors can not only provide a source of income, but also increase brand awareness, volunteers, … Read more
Musicians Empowered just published their Ultimate Top 100 Music Industry Blogs List: I’m honored that we cut and are among such great companies! You might also notice that I often do guest writing on several others on the list too Thank you to the nearly 36,000 subscribers who helped make this site special. I continue writing … Read more