American Express OPEN Forum profiled my work with The Slants today on their most recent article for Guerilla Business Marketing. Some good tips on inexpensive, creative, strategies: http://www.openforum.com/articles/does-guerrilla-marketing-still-work What are some tactics that you’ve had success with?
The last post was about what to do when things go wrong on your tour: your van breaks down, you lose a show, etc. But what happens when everything seems to fall in place – the venue is packed, no vehicle problems, and you come home with some extra cash? How do you take advantage … Read more
Whether you are trying or not, you are projecting an image when you are playing a live show. You are making the choices: a t-shirt and jeans, a skirt (how long or short?), formal wear, outrageous wear. Whatever it is, everything that you do is a part of the overall experience. Like it or not, … Read more
I often compare managing a band to running a business. If you’re looking to get higher guarantees/pay for your services (performing live music), then you should approach things from a business point of view. How do you get a raise from work or a higher wage when interviewing for a job? Here’s a clue: just … Read more
Most artists who book their own shows have a general idea of how to book a tour but either lack the confidence or the initiative and drive to do so. After all, it’s like booking a single gig multiplied over by how many shows you want to do right? There’s a few other logistical pieces … Read more
“The ‘Jet Phynx’ live performance can only be described as an experience. With attire that’s so left-field, it’s a sight to be seen, not just heard. A set from Phynx (pronounced fee-nix) is a special one, with his left-field attitude shining through with each song. While the attendees stood in awe, trying to make sense … Read more
Hailing from England, Ray Tarantino is a man with a “million-dollar voice” (Into the Hill). Kick-starting his career with a #1 placement on the Myspace UK charts, Ray has performed over 600 shows in the last three years in Europe and the United States. His soulful blend of folk, rock, and pop landed an invitation to open for Tori Amos … Read more
This week, I’ve been flooded with questions about SXSW. It’s probably because the deadline for submitting is this week. So it is worth playing one of the most talked about industry festivals in the world? How do you get your band in? Let’s go over some tips in the most artist friendly way: straight up … Read more
How important are good photos? Think about it: 1) On your press kit or website, your photos will be the first thing that a promoter, media, fans, etc. will see. 2) Your press photos help define who you are as an artist. Poor quality, generic, or uninteresting photos generally get the same type of preconceptions … Read more
Win a 10 day tour plus a complete presskit makeover and artist consultation sessions as well as the ability to join our 2011 artist roster. Selected artists will be able to select their own destinations and date range to booked at clubs, theaters, festivals, and music halls across the country. The tour will be for … Read more