In some of my other articles, such as How to Book SXSW, I mention the importance of playing often. However, I need to add a disclaimer: it isn’t just about the quantity of shows plated, it’s also about the quality. While in theory, it sounds good to perform as much as possible because you can gain … Read more

Money. Let’s face it: most artists aren’t very good with it. Most of us don’t have much to invest into our music career (relatively speaking), and when we do, we tend to throw it at some random opportunities without a larger strategy in mind. Take, for instance, submission fees to music festivals. Each year, thousands of artists … Read more

A few weeks ago, I posted about The Most overrated Things in a Musician’s Career. Due to some requests, I’ve decided to write about the most underrated things that we often don’t think about or use to the fullest extent. Like my previous article, there are several things that depend some time or commitment. However, unlike … Read more

I’ve been spending nearly every weekend this month on a plane, playing gigs, so I haven’t had a chance to finish some of the articles that I’ve been planning to release quite yet. However, I’ve never really found a good set of advice for musicians who travel by air, so I thought I would offer … Read more

The Compelling Story is used to get an emotional response from the prospect. This is where you generate excitement or compassion. It’s the history of your organization or how you affect the community. It’s the page-turning biography or tale that you would hear on Paul Harvey’s radio program. It’s the in-depth conversation after the speed … Read more

This month’s artist spotlight is the newest addition to the Last Stop Booking roster: Splintered In Her Head. Splin­tered in Her Head is an elec­tro rock band from Port­land, OR. Fans of The Cure, Depeche Mode, and The Church will love them at first lis­ten, but the band is solidly 21st cen­tury, sprin­kling dark glam DNA on fresh song­writ­ing … Read more

Time spent in preparation can save you a lot of time later in execution. One of the biggest hurdles that most artists struggle with is booking: finding places to play, booking their tour, knowing who to contact, etc. This is a time-saving tip that you can apply, starting today. Do you have a database of … Read more

I love this meme. I can still hear the AOL sound clip in my mind saying “You’ve Got Mail!” Back then, email was such a phenomenon (especially through AOL), that a film plot with Tom Hanks and Meg Ryan was built around the concept. Not long after, email became so common and inundated with spam that … Read more

I’ve spent a lot of time talking about what sponsors are looking for as well as making the pitch but I thought I’d take some time to talk about what sponsors are not looking for. Maybe this will help you avoid the pitfalls that most artists walk right into when trying to get a new sponsor for their record, … Read more

A few weeks ago, I had the pleasure of being interviewed by John Lee Dumas of Entrepreneur on Fire. He was launching a new podcast series called “The Great Business Experiment: Kickstarter.” It featured interviews with ten successful Kickstarter campaigns to talk about what worked, what was learned, and what can be done for the future. All 10 … Read more