Market segmentation involves breaking down a broad audience into a smaller subset of customers. You can divide along demographics (age, gender, ethnicity, etc.) and/or psychographics (values, lifestyles, interests, etc.). The more that you can segment a market by narrowing it down while still having an audience large enough to offset any investment, the better. Broad … Read more
These days, it seems that there are opportunities to promote your music everywhere you look. Some band services sites like Sonicbids and ReverbNation are full of opportunities that you can submit your music to (though often, that submission requires you to pay a fee). However, it doesn’t always require a submission service, a paid EPK … Read more
Linkedin is a social networking site that has a specific focus on careers, education, and industry networking. It also happens to be a site underutilized by musicians. Here are some of the key benefits for using Linkedin as a professional musician: Like anything else, the content on there should be taken with a grain of salt. … Read more
Are you collecting valuable articles and information about the music business? Do you keep a record of every press mention or post about your band? Maybe there are just interesting articles about art, marketing, social media, current events, books, or other content that can help fuel inspiration for a new song or teach you how … Read more
Do you have a post-show plan? Is there a set of procedures that you work on after each performance? Or, does your band simply work on the next upcoming event – the next show, the next rehearsal, time in the studio, etc.? In almost every professional endeavor, there is some kind of routine or review … Read more
It’s easy to fall into the routine of scrolling past terms conditions agreements without thinking much about them. However, they can often affect the future of your music, where it can be released, who controls it, and how it can be distributed. For example, a licensing agreement can change how future revenues are received (or … Read more
This is a draft excerpt from my new, forthcoming book about turning your music into a full-time career. Each the end of each chapter, I also offer up specific activities that can put these ideas into action. I’d love to hear any thoughts or feedback below! One way to grow your music’s reach is to … Read more
Author Zig Ziglar was often as saying, “If you aim at nothing, you’ll hit it every time.” Your music career is no different. Unless you have a target that you are reaching for, you’ll just continue down random pathways hoping to get somewhere. How will you know what successful looks like if you haven’t defined … Read more
A songwriter’s songwriter, Gayle Skidmore has an ethereal and magical quality about her music that will capture your heart. Gayle Skidmore is a Grammy-balloted artist who has been performing and touring in the US, UK, and Europe for over a decade. Fresh off a brand new release, Sleeping Bear, she also just secured the title of Best … Read more
Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. … Read more