Divas. These days, that word is usually treated with disdain. We associate it with arrogance and haughtiness. We all know a few artists who have a ridiculous sense of self-entitlement. And though they might take themselves very seriously (and maybe a few of their fans too), the rest of us will laugh behind their backs. … Read more
This post is taken from a chapter of my newest release, Music Business Hacks. Please enjoy! When I was in business school, I often learned more about the subject from business owners (and running one myself) than the instructor. Usually, the people out in the field have a different perspective. With the music industry, you have … Read more
It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an … Read more
Unless you yourself have been living under a bucket, you have noticed the Ice Bucket Challenge fervor spreading around the world. This is my take on it – not only to help support efforts in finding a cure for ALS, but to raise money/awareness for issues related to clean water, which is currently affecting almost … Read more
How often should I post on Facebook? How often should I tweet? How many videos should I upload to YouTube a month? It’s interesting that more people ask about the quantity of their social media posts rather than the quality of that content. In the world of social media, the quality of the idea (not … Read more
Music industry veteran and Renman Music & Business founder, Steve Rennie (aka “Renman“), will return to the CreativeLive stage for the course, “Dream It, Do It: Breaking Into The Music Industry,” on Wednesday, July 2 from 9:00 a.m. – 4:00 p.m. PDT (12:00 p.m. – 7:00 p.m. EDT). During “Dream It, Do It: Breaking Into The Music Industry,” Rennie … Read more
When I was in my MBA program, I often learned more about business from business owners (and running one myself) than the instructor. Usually, the people out in the field have a different perspective than those who are teaching. With the music industry, you have experts who come at it from many different angles: managers, … Read more
Below is a short excerpt from my new book, Music Business Hacks. The book was written with the idea that “music industry” books should be filled with actionable items for artists to directly apply in their careers so that they spend more time doing something with purpose. Think of it as the music career cookbook – … Read more
Do you have 15 minutes to spare? If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn’t the kind of cover-to-cover manual on the music business where you have to figure out how to apply vague concepts to your career. No, this … Read more
This week, I’ll be a guest curator on OPB’s State of Wonder. We’ll be talking about my new upcoming book, Music Business Hacks, and discussing how artists can navigate their career with creativity and passion. Tune in on Saturday – and keep watching this blog for the link to the new book when it is released!