Snapchat is a Major Marketing Opportunity in the Music Industry

Snapchat is a Major Marketing Opportunity in the Music Industry

Guest post by Alison Perdue Whether or not you like it, accept it, or have even figured out how to properly use Twitter and Facebook yet, Snapchat is a quickly evolving social app that is a growing marketing opportunity for the music industry in 2016. For those who don’t know, Snapchat is a social app that […]

Music Business Hacks on Sale for over 50% Off!

Music Business Hacks on Sale for over 50% Off!

My newest book, Music Business Hacks, is now on sale for over 50% off the Kindle price! If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn’t the kind of cover-to-cover manual on the music business where you have to figure out how […]

3 Mistakes Musicians Make to Sabotage Their Own Careers

3 Mistakes Musicians Make to Sabotage Their Own Careers

While going through my inbox today, I received a request from someone asking for help to market their music. The ask started out with a simple note: “I have a few songs I’d like to either submit to labels to shop around to artists and I could really use your help.” I get a number of these […]

Bands Shouldn’t Practice. They Should Rehearse

Bands Shouldn’t Practice. They Should Rehearse

Perhaps the biggest impact on your live performance is how you approach practices and rehearsals. Many artists use the two terms interchangeably even though there are some differences. Practice is usually what is done individually, it is the work that is prepares someone for a rehearsal. It’s used to improve your technique, musicianship skills, and […]

6 Phrases that Make You Sound Like a Diva

6 Phrases that Make You Sound Like a Diva

There’s no question that the music industry is riddled with egos, self-promotion, and sales tactics. But there is a point where overselling yourself will cause eyes to roll, hurt your ability to get gigs or deals, and make people take you less seriously than they perhaps should.

Learn How to Soundcheck the Right Way

Learn How to Soundcheck the Right Way

One of my biggest pet peeves as a performer is a band who doesn’t know how to soundcheck properly. It shouldn’t be – it usually reflects inexperience and ignorance rather than disrespect and apathy. The truth is that most bands are taught how to soundcheck, it’s just a skill that gets picked up along the way. Despite this, the soundcheck is often an indicator of the professionalism of the band.

How Often Bands Should Post on Social Media

How Often Bands Should Post on Social Media

How often should I post on Facebook? How often should I tweet? How many videos should I upload to YouTube a month? It’s interesting that more people ask about the quantity of their social media posts rather than the quality of that content. In the world of social media, the quality of the idea (not […]

Two Things That You Can Do to Start Making Music Industry Contacts Today

Below is a short excerpt from my new book, Music Business Hacks. The book was written with the idea that “music industry” books should be filled with actionable items for artists to directly apply in their careers so that they spend more time doing something with purpose. Think of it as the music career cookbook […]

Music Business Hacks Now Available!

Music Business Hacks Now Available!

My new book, Music Business Hacks, is now available on the Kindle store here. The print version is available here. Do you have 15 minutes to spare? If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn’t the kind of cover-to-cover manual on […]

5 New Places to Promote Your Music

These days, it seems that there are opportunities to promote your music everywhere you look. Some band services sites like Sonicbids and ReverbNation are full of opportunities that you can submit your music to (though often, that submission requires you to pay a fee). However, it doesn’t always require a submission service, a paid EPK […]