6 Phrases that Make You Sound Like a Diva
There’s no question that the music industry is riddled with egos, self-promotion, and sales tactics. But there is a point where overselling yourself will cause eyes to roll, hurt your ability to get gigs or deals, and make people take you less seriously than they perhaps should.
3 Ways to Learn About the Music Business From Someone Else
This post is taken from a chapter of my newest release, Music Business Hacks. Please enjoy! When I was in business school, I often learned more about the subject from business owners (and running one myself) than the instructor. Usually, the people out in the field have a different perspective. With the music industry, you […]
How to Network Like a Music Industry Pro
It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an […]
How Often Bands Should Post on Social Media
How often should I post on Facebook? How often should I tweet? How many videos should I upload to YouTube a month? It’s interesting that more people ask about the quantity of their social media posts rather than the quality of that content. In the world of social media, the quality of the idea (not […]
CreativeLive music industry class w/ Steve Rennie
Music industry veteran and Renman Music & Business founder, Steve Rennie (aka “Renman“), will return to the CreativeLive stage for the course, “Dream It, Do It: Breaking Into The Music Industry,” on Wednesday, July 2 from 9:00 a.m. – 4:00 p.m. PDT (12:00 p.m. – 7:00 p.m. EDT). During “Dream It, Do It: Breaking Into The Music Industry,” Rennie […]
Music Business Hacks Now Available!
My new book, Music Business Hacks, is now available on the Kindle store here. The print version is available here. Do you have 15 minutes to spare? If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn’t the kind of cover-to-cover manual on […]
“Music Business Hacks” Coming Soon!
I just finished the final chapters to my new, forthcoming book titled “Music Business Hacks.” I first got the idea for this book after doing multiple consultation sessions with artists and realizing that there was a need for a simple, “how to” approach to the music business. There are many great works out there…but most […]
5 New Places to Promote Your Music
These days, it seems that there are opportunities to promote your music everywhere you look. Some band services sites like Sonicbids and ReverbNation are full of opportunities that you can submit your music to (though often, that submission requires you to pay a fee). However, it doesn’t always require a submission service, a paid EPK […]
Create a Music Business Filing Cabinet
Are you collecting valuable articles and information about the music business? Do you keep a record of every press mention or post about your band? Maybe there are just interesting articles about art, marketing, social media, current events, books, or other content that can help fuel inspiration for a new song or teach you how […]
