Snapchat is a Major Marketing Opportunity in the Music Industry

Snapchat is a Major Marketing Opportunity in the Music Industry

Guest post by Alison Perdue Whether or not you like it, accept it, or have even figured out how to properly use Twitter and Facebook yet, Snapchat is a quickly evolving social app that is a growing marketing opportunity for the music industry in 2016. For those who don’t know, Snapchat is a social app that […]

Music Business Hacks on Sale for over 50% Off!

Music Business Hacks on Sale for over 50% Off!

My newest book, Music Business Hacks, is now on sale for over 50% off the Kindle price! If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn’t the kind of cover-to-cover manual on the music business where you have to figure out how […]

3 Mistakes Musicians Make to Sabotage Their Own Careers

3 Mistakes Musicians Make to Sabotage Their Own Careers

While going through my inbox today, I received a request from someone asking for help to market their music. The ask started out with a simple note: “I have a few songs I’d like to either submit to labels to shop around to artists and I could really use your help.” I get a number of these […]

6 Phrases that Make You Sound Like a Diva

6 Phrases that Make You Sound Like a Diva

There’s no question that the music industry is riddled with egos, self-promotion, and sales tactics. But there is a point where overselling yourself will cause eyes to roll, hurt your ability to get gigs or deals, and make people take you less seriously than they perhaps should.

3 Ways to Learn About the Music Business From Someone Else

3 Ways to Learn About the Music Business From Someone Else

This post is taken from a chapter of my newest release, Music Business Hacks. Please enjoy! When I was in business school, I often learned more about the subject from business owners (and running one myself) than the instructor. Usually, the people out in the field have a different perspective. With the music industry, you […]

How to Network Like a Music Industry Pro

How to Network Like a Music Industry Pro

It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an […]

How Often Bands Should Post on Social Media

How Often Bands Should Post on Social Media

How often should I post on Facebook? How often should I tweet? How many videos should I upload to YouTube a month? It’s interesting that more people ask about the quantity of their social media posts rather than the quality of that content. In the world of social media, the quality of the idea (not […]

CreativeLive music industry class w/ Steve Rennie

CreativeLive music industry class w/ Steve Rennie

Music industry veteran and Renman Music & Business founder, Steve Rennie (aka “Renman“), will return to the CreativeLive stage for the course, “Dream It, Do It: Breaking Into The Music Industry,” on Wednesday, July 2 from 9:00 a.m. – 4:00 p.m. PDT (12:00 p.m. – 7:00 p.m. EDT). During “Dream It, Do It: Breaking Into The Music Industry,” Rennie […]

Music Business Hacks Now Available!

Music Business Hacks Now Available!

My new book, Music Business Hacks, is now available on the Kindle store here. The print version is available here. Do you have 15 minutes to spare? If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn’t the kind of cover-to-cover manual on […]

“Music Business Hacks” Coming Soon!

I just finished the final chapters to my new, forthcoming book titled “Music Business Hacks.” I first got the idea for this book after doing multiple consultation sessions with artists and realizing that there was a need for a simple, “how to” approach to the music business. There are many great works out there…but most […]