6 Bad Habits Musicians Are Guilty Of

It’s hard being a musician these days. In addition to writing/performing music, we’re often bombarded with the need to maintain an online presence, deal with licensing contracts, book tours, work with promoters, find sponsors, record/mix/master/distribute CD’s, and more. Because the work can be overwhelming, it’s easy to fall into bad habits and do things that […]

The Unspoken Rules of Social Media

Yesterday, I posted an article about the Unspoken Rules of Social Media on my marketing blog. There are some tips that I think you’d enjoy because they can be directly applied to bands using social media. For example, I write: Think more “social,” and less “media”: The world of social media can be compared to a  giant cocktail […]

How to Suck at Asking for a Sponsorship

For some reason, I’ve been getting a lot of emails this week from artists asking me to sponsor them directly. I’m guessing it’s a combination of me writing about the subject and laziness to realize that I don’t provide those services directly, I simply provide tools for artists to aid them in  that area. Well, […]

Using a Compelling Story to Get a Sponsorship

The Compelling Story is used to get an emotional response from the prospect. This is where you generate excitement or compassion. It’s the history of your organization or how you affect the community. It’s the page-turning biography or tale that you would hear on Paul Harvey’s radio program. It’s the in-depth conversation after the speed […]

The Most Important Step to Take in the Music Industry

…is the first one. If there’s anything I’ve learned from interacting with almost 20,000 artists over the past few years, it’s that most people like to talk through things, ask questions, and gather before moving forward. I believe that planning is great but sometimes perfection gets in the way of performance. Other times, fear of […]

Contact Information for Sponsorship Decision Makers

What if you had access to the direct contact information of any company you wanted to reach for sponsorship or endorsement purposes? Would it be something that you would pay for? What would you do with it? The reality is that people do sell this kind information. There are a number of websites that market/sell […]

The Top 3 Reasons Why Your Request for Sponsorship Will Be Rejected

I’ve spent a lot of time talking about what sponsors are looking for as well as making the pitch but I thought I’d take some time to talk about what sponsors are not looking for. Maybe this will help you avoid the pitfalls that most artists walk right into when trying to get a new sponsor for […]

Creating an Unstoppable Kickstarter Campaign

A few weeks ago, I had the pleasure of being interviewed by John Lee Dumas of Entrepreneur on Fire. He was launching a new podcast series called “The Great Business Experiment: Kickstarter.” It featured interviews with ten successful Kickstarter campaigns to talk about what worked, what was learned, and what can be done for the future. All […]

Why You Should Use Niche Markets When Approaching Sponsors

The biggest mistake that anyone can make in marketing is trying to appease everybody. Bill Cosby once said, “I don’t know about the key to success, but the key to failure is trying to please everybody.” Not only is this true for business in general, it’s also true when it comes to getting sponsorships. If […]

Question of the Week: How Much You Should Ask from Sponsors?

Recently, I received an email with two commonly asked questions about sponsorship that I’d like to address: 1) How much can you ask from a sponsor? 2) My project costs X dollars, should I mention that in my pitch? In my book, I talk about a new way of looking at sponsorship: a partnership. Approaching […]