For most musicians, this is something that they know they should do but feel uncomfortable with or don’t know how to approach. However, it’s something that can open the doors to better shows, a record label, a new sponsor, or even more fans. Here are some things I’ve learned over the years about networking: 1. … Read more
Getting more press is one of the most important parts of your music career. It helps your industry buzz, gets you better gigs, lands bigger sponsorship relationships, expands your audiences, and builds your music’s credibility. So how do you get more reviews or your work highlighted? You might have a list of accomplishments that you … Read more
In celebration of Independence Day, the Kindle version of my book How to Get Sponsorships and Endorsements will be on sale until Sunday for only $2.99! If you have Amazon Prime, you can download a copy for free. Remember, creating strategic partnerships through sponsors and endorsements is one of the best ways for independent musicians to become successful. Not … Read more
The biggest mistake that anyone can make in marketing is trying to appease everybody. Bill Cosby once said, “I don’t know about the key to success, but the key to failure is trying to please everybody.” Not only is this true for business in general, it’s also true when it comes to getting sponsorships. If … Read more
When most people who want sponsorships think about their ultimate goal, it involves money. They’re looking for someone to fund their event, to pay for their tour, to raise money for their charity, and so on. When many businesses think about sponsoring someone, it ultimately involves money as well: even if it is an incredible … Read more