Snapchat is a Major Marketing Opportunity in the Music Industry

Snapchat is a Major Marketing Opportunity in the Music Industry

Guest post by Alison Perdue Whether or not you like it, accept it, or have even figured out how to properly use Twitter and Facebook yet, Snapchat is a quickly evolving social app that is a growing marketing opportunity for the music industry in 2016. For those who don’t know, Snapchat is a social app that […]

Music Business Hacks on Sale for over 50% Off!

Music Business Hacks on Sale for over 50% Off!

My newest book, Music Business Hacks, is now on sale for over 50% off the Kindle price! If you want to spend more time doing and less time reading, this is going to be your kind of book. This isn’t the kind of cover-to-cover manual on the music business where you have to figure out how […]

The Importance of Developing an Incredible Experience for Fans

The Importance of Developing an Incredible Experience for Fans

Guest blog by Alison Perdue I find that from everything that I have been studying about artist success, whether it has been from conferences, videos, or books, none of them have really focused or elaborated on the power of the quality of an experience that an artist creates for their fans. From the familiarity of […]

3 Mistakes Musicians Make to Sabotage Their Own Careers

3 Mistakes Musicians Make to Sabotage Their Own Careers

While going through my inbox today, I received a request from someone asking for help to market their music. The ask started out with a simple note: “I have a few songs I’d like to either submit to labels to shop around to artists and I could really use your help.” I get a number of these […]

5 Powerful Leadership Lessons From Musicians

5 Powerful Leadership Lessons From Musicians

When I was 13 years old, I was handed a book: Developing the Leader Within You by John C. Maxwell. It changed my life trajectory. From that moment on, I dedicated myself to reading at least two books or academic journals on leadership per month for the rest of my life. While my “leadership library” […]

Top 100 Music Industry Blogs

Top 100 Music Industry Blogs

Musicians Empowered just published their Ultimate Top 100 Music Industry Blogs List: I’m honored that we made the cut and are among such great company! You might also notice that I often do guest writing on several others on the list too 😉 Thank you to the near 36,000 subscribers who help make this site […]

Bands Shouldn’t Practice. They Should Rehearse

Bands Shouldn’t Practice. They Should Rehearse

Perhaps the biggest impact on your live performance is how you approach practices and rehearsals. Many artists use the two terms interchangeably even though there are some differences. Practice is usually what is done individually, it is the work that is prepares someone for a rehearsal. It’s used to improve your technique, musicianship skills, and […]

6 Phrases that Make You Sound Like a Diva

6 Phrases that Make You Sound Like a Diva

There’s no question that the music industry is riddled with egos, self-promotion, and sales tactics. But there is a point where overselling yourself will cause eyes to roll, hurt your ability to get gigs or deals, and make people take you less seriously than they perhaps should.

3 Ways to Learn About the Music Business From Someone Else

3 Ways to Learn About the Music Business From Someone Else

This post is taken from a chapter of my newest release, Music Business Hacks. Please enjoy! When I was in business school, I often learned more about the subject from business owners (and running one myself) than the instructor. Usually, the people out in the field have a different perspective. With the music industry, you […]

How to Network Like a Music Industry Pro

How to Network Like a Music Industry Pro

It’s no secret that often in the world music, it’s more about “who you know” than what you know. The industry generally favors pre-existing relationships, whether you are looking for a venue, a sponsor, a review on your new album, or a slot at SXSW. Like it or not, networking can make or break an […]