This week, I’ll be a guest curator on OPB’s State of Wonder. We’ll be talking about my new upcoming book, Music Business Hacks, and discussing how artists can navigate their career with creativity and passion. Tune in on Saturday – and keep watching this blog for the link to the new book when it is released!
Market segmentation involves breaking down a broad audience into a smaller subset of customers. You can divide along demographics (age, gender, ethnicity, etc.) and/or psychographics (values, lifestyles, interests, etc.). The more that you can segment a market by narrowing it down while still having an audience large enough to offset any investment, the better. Broad … Read more
These days, it seems that there are opportunities to promote your music everywhere you look. Some band services sites like Sonicbids and ReverbNation are full of opportunities that you can submit your music to (though often, that submission requires you to pay a fee). However, it doesn’t always require a submission service, a paid EPK … Read more
It’s easy to fall into the routine of scrolling past terms conditions agreements without thinking much about them. However, they can often affect the future of your music, where it can be released, who controls it, and how it can be distributed. For example, a licensing agreement can change how future revenues are received (or … Read more
Author Zig Ziglar was often as saying, “If you aim at nothing, you’ll hit it every time.” Your music career is no different. Unless you have a target that you are reaching for, you’ll just continue down random pathways hoping to get somewhere. How will you know what successful looks like if you haven’t defined … Read more
Today, I was checking out a Sonicbids EPK that was emailed to me. Much to my surprise, the layout for a Sonicbids artist profile completely changed – there was no quick bio, music player on top, or a useful set of links (press, stage plot, etc.). Instead, I found a Pinterest-like layout with navigational tiles. … Read more
Several Last Stop Booking artists are going to be showcasing at the NACA West Conference this week. Come meet Tyler Stenson, The Adarna, and The Slants! If you are attending, swing by booth 302 or tweet me @SimonTheTam
This was originally posted on my marketing/social media blog. However, all of these translate directly to bands and musicians using Twitter I recently wrote an article full of tips for networking for musicians. This led to a few requests for tips on Twitter. Here are my tips, all delivered in 140 characters or less to help get … Read more
Every week, I like looking at the search terms that bring people to this blog. Sometimes, it helps inspire ideas for new posts. Other times, it’s just to get a pulse on what you’re interested in. Here are the top search terms for the past 30 days: Do you see a trend? Most likely, these … Read more
I’ve written about the importance if having an interband agreement several times, including in 5 Big Tips That Will Save Your Band’s Tour. However, I thought I should provide a sample of how this should be done. Below is band member agreement that I use in my band. Feel free to change out details that are … Read more