How to Get a Sponsor For Your Band or Tour cont’d

Just wrote an entry on my business marketing blog about why businesses should invest into building a strong arts culture in their community. Some of the benefits also pertain to businesses that invest into music groups as well. Feel free to see what you can get from the post and use for your “pitch” when talking to a potential sponsor:


Business have much to gain from partnering with other organizations, brands, and events. Since the concept of “branding” has existed, it has been important to create strategic relationships to help define a person’s identity, product, and services. However, with limited resources available, it has become even more important to choose partnerships that have the greatest return on investment. This includes profitability as well as developing a long term investment with the community in which a business is based. Channeling resources into building a healthy arts community fulfills both needs.

From an investment point of view, building a healthy arts community provides access to a target audience for a local business. A company’s brand is enhanced when they align with a local arts organization and it can increase employee retention through entertainment and/or involvement with the arts. Furthermore, the return on investment includes creating a thriving community with innovative solutions, qualitative relationships, and a balanced lifestyle.

It is important to build a strategic relationship that goes beyond simple financial gifts or one-day volunteer projects. An arts-driven community stimulates innovation and attracts new businesses to the area. Businesses and organizations have the opportunity to not only gain financially through working together, but they also receive enhanced branding, exponential spread on the reach of their message, and greater efficiency through synergetic cooperation. Benefits are available through investment in both non-profit as well as for-profit entities.


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